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Nashville, TN
September 24 - 26, 2018
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Tuesday, September 25 • 2:30pm - 2:50pm
What Do You Mean By “API as a Product”? - Lou Powell, Vanick Digital

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You may have heard the term “API Product.” But what does it mean? In this talk I will introduce the concept and explain the benefits and challenges of transforming your organization to view your APIs as measurable products that expose your companies capabilities, creating agility, autonomy, and acceleration. Traditional product manufacturers create new product and launch them into the marketplace and then measure value; we will teach you to view your APIs in the same way. Concepts covered in this presentation will be designing APIs with Design Thinking, funding your product, building teams, marketing your API, managing your marketplace, and measuring success.

Speakers
avatar for Lou Powell

Lou Powell

Principal, Vanick Digital
Lou Powell is a Founding Partner in Vanick Digital, an award-winning consultancy and software development group specializing in api-driven digital transformation. Prior to Vanick, Lou has held digital leadership and architecture roles within both the Fortune 500 and one of the web’s... Read More →



Tuesday September 25, 2018 2:30pm - 2:50pm
Davidson Ballroom C