API Strategy & Practice Conference 2018

You may have heard the term “API Product.” But what does it mean? In this talk I will introduce the concept and explain the benefits and challenges of transforming your organization to view your APIs as measurable products that expose your companies capabilities, creating agility, autonomy, and acceleration. Traditional product manufacturers create new product and launch them into the marketplace and then measure value; we will teach you to view your APIs in the same way. Concepts covered in this presentation will be designing APIs with Design Thinking, funding your product, building teams, marketing your API, managing your marketplace, and measuring success.