Nashville, TN
September 24 - 26, 2018
Click Here For Information & Registration

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

API as Products [clear filter]
Tuesday, September 25


An API Product Strategy for Scaling Different Product Lines - Adrita Bhor, PayPal
APIs have seen a stellar growth over the last decade or so. API product managers help build the platform the right way, with requirements rationalization, design standards, style guides, public launch frameworks, measurements and a forward looking plan to grow the business of APIs.

This presentation talks about the multi-year journey towards organized REST APIs powering different payment product lines, overcoming silos and lessons learnt in managing the business of APIs at PayPal.

It also focuses on understanding the real customer of APIs (merchants, partners vs. developers), their differences and the key elements of an API ecosystem (tools and environments) that allow the APIs to be successful on a large scale.


Adrita Bhor

Director, Product Management - API, PayPal
Adrita leads a team of product managers who own, operate and grow all of Paypal’s Core checkout and payment APIs processing 85% of all PayPal transactions. This is upwards of $300B annually. She is also responsible for the merchant external API strategy for organizing APIs to enable... Read More →

Tuesday September 25, 2018 2:00pm - 2:20pm
Davidson Ballroom C


What Do You Mean By “API as a Product”? - Lou Powell, Vanick Digital
You may have heard the term “API Product.” But what does it mean? In this talk I will introduce the concept and explain the benefits and challenges of transforming your organization to view your APIs as measurable products that expose your companies capabilities, creating agility, autonomy, and acceleration. Traditional product manufacturers create new product and launch them into the marketplace and then measure value; we will teach you to view your APIs in the same way. Concepts covered in this presentation will be designing APIs with Design Thinking, funding your product, building teams, marketing your API, managing your marketplace, and measuring success.

avatar for Lou Powell

Lou Powell

Principal, Vanick Digital
Lou Powell is a Founding Partner in Vanick Digital, an award-winning consultancy and software development group specializing in api-driven digital transformation. Prior to Vanick, Lou has held digital leadership and architecture roles within both the Fortune 500 and one of the web’s... Read More →

Tuesday September 25, 2018 2:30pm - 2:50pm
Davidson Ballroom C